How to Edit Your Website’s FAQ Page for User-Friendliness
A customer lands on your site and finds your offer interesting. They have only one simple question before making that wonderful decision which…
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What SMBs can Learn from Virality?
Your marketing team has been following the viral sensation of the week. They have shown you the posts and your marketing head has…
How to Edit Your Social Media Posts for Mobile-First Viewing
Your social media creator sent you this perfect piece of content. It’s short, snappy and visually stunning. You’re hearing awards music and rounds of applause in…
6 Reasons Why SMBs Can’t Ignore Negative Feedback
Your small business needs an online presence to drive growth. There is no question about it. However, having a strong digital footprint also sets…
AI in Content Creation: How SMBs can Leverage it Without Losing Authenticity
So who hasn’t been talking about AI and its quirks—or the idea that AI will take over writing tasks, turning creatives into minions…
Lean Content Marketing for Small Businesses: Trends That Won’t Break the Bank
Most organizations I work with come under the SME banner- they are small, have medium-ish teams, are struggling with money (or so they…
Less is More: Minimalist Content for Overwhelmed Audiences
While scrolling through my favorite cook’s recipe (yes- we are creatures of needs) I noticed for the umpteenth time the small video pop-up…
The Importance of Research in Writing
Think of the last time you picked a search result, opened it and skimmed it only to find that it added no value…