Your marketing team has been following the viral sensation of the week. They have shown you the posts and your marketing head has hinted they want to try something similar- get on the bandwagon. As a small business owner, you are not sure.
Virality is a big-brand game, you argue.
But SMBs can learn key strategies from viral content to create their own impactful content. It’s less about getting on the bandwagon or waiting for lady luck to splash your brand on every screen- and more about tapping into what resonates with your audience.
The main ingredients of viral content are relatability, emotion, and shareability. For SMBs, this could mean highlighting customers’ everyday experiences or solving their common pain points.
For instance, if you run an online shoe store. A short video showing the struggles of finding the perfect fit with a humorous twist can strike a chord with your audience. To add value, showcase shoe-fitting features from your online store which make shopping easy and stress-free.
Need to add more and keep people engaged? Keep it visual and concise.
Viral content succeeds because it’s quick to consume. Try eye-catching and useful product videos, snappy and funny GIFs, or before-and-after photos of your products in action. Every post will not go viral when you apply these techniques. But with consistency, a viral strategy builds a strong connection with the audience—and who knows, your next post might just be “the one.”