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// About Me
Organic & Paid Media Consultant
Looking at strings of words and wondering for the nth time about the effect they will create.
Ideally, that involves growth, logic and possibly a healthy ROI.
In the high-stakes dance, impact is rarely accidental.
True impact isn’t about how great a concept is on paper; it’s how it plays out against the friction of real-world factors, with or without losing its original form.
After all, the world is full of beautiful theories. There are, by far, fewer that work.
10 +
Years of Experience
70K +
words edited & written
53 +
small medium businesses helped
// Portfolio
My Latest Projects
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// Experience
Gaining & Building
I’ve spent many years at the cross-section of tech, finance, marketing, business-building and literature building a toolkit that helps me bridge gaps between possibilities and results.
And I ain’t stopping 😉
Clear cut Media
2025-now
A studio focused on website development and paid media.
Independent Content consultant
2012-2025
Worked as a content writer, editor and strategist with agencies and small to medium brands.
Various Firms
2021-20223
Worked as a Research Analyst, Content Editor and Marketing Specialist.
K-Town Meetup
2018-2019
Organised physical meet-ups for influencers and brands.
Assignment
2015-2015
Developed a financial system for a shipping company using open-source software. Developed a reporting system.
Siyaab (clothing Brand)
2012-2014
Launched a clothing brand for working women in Pakistan.
// Client Solutions
What You Can Order
Premium services that change the way your audience views you.
Get in touch.
Website Development
Portfolio and e-commerce website development.
Tools: Shopify, WordPress
Content Writing & Editing
Content strategy including content for long-term growth.
Editing non-fiction books.
Paid Ads & Supporting Content
Meta and Google Ads setup and execution.
Organic content support for paid strategy.